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April 6, 2011
By: TOM BRANNA
Editor
Rexam Teams Up With Ted Lapidus The recent launch of the Ted Lapidus prestige fragrances White Soul and Black Soul, supported by a comprehensive mini-product program from Rexam based upon the company’s Sof’press spray, represents the latest example of strategic use of samplers by a high-end brand, according to the packaging firm. “Our mini-product programs, such as Sof’press, offer multiple benefits in an increasingly competitive environmen...
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